How to Add Attendee Sharing to Cvent and Bizzabo Events (Without Enterprise Pricing)

If you're running events on Cvent or Bizzabo, you've already invested in a serious event platform. Registration, email campaigns, agenda builders, mobile apps, analytics — the enterprise toolset is comprehensive.

But there's one glaring gap: neither platform has built-in attendee advocacy.

Your registrants can't easily share that they're attending. There's no branded LinkedIn card. No automated share prompt. No referral tracking. The most powerful promotion channel — your own attendees — goes completely untapped.

Until now, the only solution was InGo, which charges $18,000+ per year for attendee advocacy. That's out of reach for most event teams, especially when you're already paying premium prices for Cvent or Bizzabo.

Here's how to add full attendee advocacy to your Cvent or Bizzabo events for a fraction of that cost.

The Gap in Enterprise Event Platforms

Cvent and Bizzabo both excel at organizer-led marketing:

• Email campaigns to your registration list
• Discount codes and referral incentives
• Social sharing buttons (basic — no personalization, no tracking)
• Paid ad integrations for retargeting

But organizer-led marketing hits a ceiling. Your email list is finite. Your ad budget has diminishing returns. And the generic "Share this event" button — with no personalized visual, no pre-written post, and no tracking — gets clicked by less than 2% of visitors.

What's missing is attendee-led promotion that's:

1. Personalized — each attendee gets their own branded card with their name
2. Automated — triggered by registration, not by manual effort
3. Tracked — every share and resulting registration is attributed
4. Frictionless — one click to post on LinkedIn

The Solution: Attendir + Your Enterprise Platform

Attendir plugs directly into both Cvent and Bizzabo to add the attendee advocacy layer that's missing. Here's what changes:

Before Attendir

1. Attendee registers on Cvent/Bizzabo
2. They get a confirmation email
3. ...nothing happens. They close the tab.

After Attendir

1. Attendee registers on Cvent/Bizzabo
2. They see an embeddable share widget on the confirmation page with their personalized LinkedIn card
3. One click → they share "I'm attending [Event]" with a professional visual card
4. Their 500+ LinkedIn connections see the post
5. Interested connections click through → land on your registration page → register
6. Every referral is tracked and attributed

The entire flow is automated. Set it up once, and every future registrant gets the share prompt automatically.

How It Works with Cvent

Cvent is the dominant platform for large conferences, trade shows, and corporate events. Here's how Attendir integrates:

Connection

Attendir connects to your Cvent account and imports your events. When a new registration comes in, Attendir automatically:

1. Generates a personalized sharing card for the registrant
2. Sends them an email with their unique share link
3. Optionally displays the share widget on your Cvent confirmation page

Confirmation Page Widget

Cvent allows custom HTML in confirmation page templates. Paste Attendir's embed widget snippet into your template, and every registrant sees the share prompt immediately after completing registration.

This captures shares at the highest-intent moment — right when they've just committed to attending.

Tracking

Every share generates a unique tracked link back to your Cvent registration page. When someone clicks through and registers, Attendir records:

• Which attendee drove the referral
• How many impressions the share generated
• The conversion rate from impression → registration
• Total referral registrations and their value

See our Cvent integration page for the full setup guide.

How It Works with Bizzabo

Bizzabo is the platform of choice for B2B tech events, user conferences, and marketing summits. The integration works similarly:

Connection

Attendir connects via OAuth — a secure, one-click authorization. Your Bizzabo events appear in Attendir's dashboard. Import the event you want to promote, and the advocacy flow is ready.

Confirmation Page Widget

Bizzabo's website builder supports custom HTML blocks. Add Attendir's embed widget to your confirmation page, and registrants see their personalized card and share button immediately.

Auto-Email

Every new Bizzabo registrant automatically receives an email from Attendir with their personalized sharing link and card. This catches anyone who didn't share on the confirmation page.

See our Bizzabo integration page for the full setup guide.

Attendir vs. InGo: The Cost Comparison

InGo is the incumbent in enterprise attendee advocacy. They work with large events and charge accordingly. Here's how the two compare:

For events under 5,000 attendees, Attendir delivers the same core functionality at 1/10th the cost. For larger events, Attendir still saves you thousands while covering the features that drive 90% of advocacy results.

What Results to Expect

Enterprise B2B events (the type typically run on Cvent and Bizzabo) see the strongest advocacy results because:

• Attendees have large LinkedIn networks (500-2,000+ connections)
• The events carry professional prestige (people want to share they're attending)
• The audience is highly targeted (industry peers see the posts)

Based on data from similar events:

At an average ticket price of €300-500, 100 referral registrations represent €30,000-50,000 in additional revenue — far exceeding the cost of Attendir.

Calculate your event's potential with our ROI calculator.

Setting Up in 10 Minutes

For Cvent Events

1. Start your Attendir free trial (7 days, no credit card)
2. Go to Connections → Add → Cvent
3. Import your event
4. Customize the sharing card (logo, colors, post template)
5. Enable auto-email for new registrants
6. Copy the embed widget snippet → paste into your Cvent confirmation page template
7. Done — new registrations now trigger automated advocacy

For Bizzabo Events

1. Start your Attendir free trial (7 days, no credit card)
2. Go to Connections → Add → Bizzabo → Authorize via OAuth
3. Import your event
4. Customize the sharing card
5. Enable auto-email
6. Copy the embed widget snippet → add to your Bizzabo confirmation page via website builder
7. Done

Both setups take under 10 minutes. No developer needed. No IT tickets. No procurement process.

Beyond Basic Sharing: Speaker & Sponsor Campaigns

Attendee advocacy is the foundation, but Attendir also supports speaker and sponsor campaigns:

• Speaker campaigns: Give each speaker a personalized sharing page to promote their session. Speakers have 5-10x the LinkedIn following of average attendees — their shares drive massive reach.
• Sponsor campaigns: Give sponsors branded sharing assets they can distribute to their teams. Sponsors want exposure; this gives them a concrete way to amplify the event to their networks.

These campaigns work identically with Cvent and Bizzabo events — import the event once, create as many campaign types as you need.

The Bottom Line

Cvent and Bizzabo are excellent platforms for managing events. But they leave the attendee advocacy channel — the highest-ROI promotion channel — completely untapped.

You have two choices:

1. Pay $18,000+/year for InGo and wait weeks for implementation
2. Pay $29-129/month for Attendir and be live in 10 minutes

The core advocacy features are the same. The results are comparable. The cost difference is 10x.

Your registrants are already excited about your event. They already have the perfect audience on LinkedIn. They just need the right tool to make sharing effortless.

Start your free trial →

Related reading:

• How to Promote Your Bizzabo Event on LinkedIn
• The Embeddable Share Widget Guide
• Speaker-Led Event Promotion
• How to Measure Event Marketing ROI