The Embeddable Share Widget: Turn Any Confirmation Page into a Promotion Engine
By Attendir Team
There's a moment in every event registration flow that most organizers completely waste: the confirmation page.
Someone just registered for your event. They're excited. They're committed. They're still on your website. And what do you show them? "Thank you for registering. Check your email for details."
That's a missed opportunity worth hundreds — sometimes thousands — of additional registrations.
The Confirmation Page Problem
The confirmation page (or thank-you page) is the single highest-intent touchpoint in your attendee journey. The person has just taken action. They're feeling good about their decision. Their brain is primed to share that decision with others.
But within seconds, they close the tab and move on. The moment is gone.
Email follow-ups try to recapture this moment, but they arrive minutes or hours later — after the excitement has faded. Open rates for confirmation emails hover around 60-70%, and click-through rates on share links within those emails are typically 5-15%.
What if you could capture the share right there, on the confirmation page, before they leave?
How the Embeddable Share Widget Works
Attendir's embeddable share widget is a lightweight JavaScript snippet that you paste into any webpage — your confirmation page, your event website, a custom thank-you page, or even a third-party platform that supports custom HTML.
Here's what the attendee sees:
- They complete registration on your ticketing platform (Eventbrite, Luma, Cvent, Bizzabo, or any other)
- They land on the confirmation page
- Below the "Thank you" message, they see a branded card with their name and your event details
- A single button: "Share on LinkedIn"
- One click → LinkedIn opens with a pre-filled post and their personalized visual card
- Done. Three seconds from confirmation to share.
No extra page to visit. No email to open. No link to find. The share opportunity is right there, embedded in the natural flow.
Why Timing Matters More Than Anything
Marketing research consistently shows that the likelihood of someone taking an action drops exponentially with each second of delay. The "confirmation moment" is unique because:
- Commitment is fresh: They just made a decision and want to validate it publicly
- Excitement peaks at registration: Not 2 hours later when the email arrives
- They're already engaged: They're on your site, attention fully focused
- Social signaling is instinctive: "I'm going to this" is a status-building post that people want to make
Studies on post-purchase behavior show that the first 30 seconds after a transaction are the most psychologically powerful for driving referral actions. The share widget puts the ask exactly in that window.
Setting It Up
Step 1: Create Your Campaign in Attendir
Log into Attendir, import your event (from Eventbrite, Luma, Cvent, Bizzabo, or manually), and customize the sharing card — logo, colors, post template.
Step 2: Copy the Widget Snippet
In your campaign settings, grab the JavaScript embed code. It looks like this:
<div id="attendir-share-widget" data-event="your-event-slug"></div>
<script src="https://attendir.com/widget.js" async></script>
Step 3: Paste It Into Your Confirmation Page
Where you paste it depends on your platform:
Eventbrite: Add a custom HTML module to your order confirmation page via Eventbrite's App Extension settings (or use Attendir's Eventbrite integration which handles this automatically).
Luma: Redirect to a custom thank-you page and embed the widget there. Or use the auto-email approach via Attendir's Luma integration.
Cvent: Add the snippet to your confirmation page template. Cvent's Custom HTML feature lets you inject code into registration confirmation pages. See our Cvent integration guide.
Bizzabo: Use Bizzabo's website builder to add a custom HTML block to your confirmation page, or embed on your external event site. See our Bizzabo integration guide.
Any other platform: If your ticketing platform supports a custom thank-you page or redirect URL, you can embed the widget there.
Step 4: Go Live
Once the snippet is in place, every new registrant sees the share prompt automatically. Attendir handles the personalization, card generation, and referral tracking behind the scenes.
Where Else to Embed the Widget
The confirmation page is the highest-impact location, but it's not the only one:
Event Website Homepage
Add the widget to your event's main website. Visitors who are considering attending see that others have already registered and shared — reinforcing social proof.
Speaker / Session Pages
When attendees browse the agenda and get excited about specific sessions, that's another share-worthy moment. "I'm going to see [Speaker Name] at [Event]" is a high-engagement LinkedIn post.
Post-Event Thank-You Page
After the event ends, redirect attendees to a page where they can share their experience. "Just attended [Event] — incredible insights on [topic]." This builds buzz for your next edition.
Email Signatures
Some organizers add the share link to their team's email signatures in the weeks before the event. Not a widget per se, but the same tracked sharing flow.
The Numbers: Embed Widget vs. Email-Only
Here's what we've seen comparing events that use only the auto-email share invitation vs. events that also embed the widget on their confirmation page:
| Metric | Email-Only | Email + Widget |
|---|---|---|
| Share rate (% of registrants) | 12-18% | 20-30% |
| Time to first share | 2-4 hours | Under 30 seconds |
| Shares in first 24 hours | 40% of total | 70% of total |
| Referral registrations per 1K attendees | 80-150 | 150-250 |
The widget doesn't replace the email — it complements it. Some attendees share on the confirmation page. Others share when they get the follow-up email. The combination captures both impulse sharers and deliberate sharers.
Platform Compatibility
The embed widget works with any platform that allows custom HTML on confirmation pages or supports redirect URLs:
| Platform | Embed Method |
|---|---|
| Eventbrite | App Extension or custom confirmation page |
| Luma | Custom redirect or external thank-you page |
| Cvent | Custom HTML in confirmation template |
| Bizzabo | Website builder HTML block |
| Hopin | Custom confirmation redirect |
| Splash | Custom HTML on confirmation page |
| Wordpress | Shortcode or HTML widget |
| Any website | Raw HTML/JS snippet |
If your platform supports custom HTML or URL redirects, the widget works.
Technical Details
For developers and technical event organizers, here's what's under the hood:
- Script size: Under 15KB gzipped — won't slow down your page
- Loading: Async by default — doesn't block page render
- Styling: Inherits your page's font; card design uses your Attendir campaign branding
- Responsiveness: Works on desktop, tablet, and mobile
- Privacy: No cookies set on the host page; tracking is link-based, not pixel-based
- GDPR compliant: No personal data collected from page visitors — only from attendees who actively click to share
Common Questions
Does the attendee need an Attendir account?
No. The widget identifies the attendee by the registration data passed from your ticketing platform (via the integration) or by a URL parameter. The attendee just sees their card and clicks to share.
Can I customize the look and feel?
Yes. The card design, colors, post text, and call-to-action are all customizable in your Attendir dashboard. The widget adapts to your branding.
What if my platform doesn't support custom HTML?
Use the auto-email approach instead — Attendir sends a share invitation email to every new registrant. Or redirect to a custom thank-you page that you control, where you can embed the widget freely.
Does it work for virtual events?
Absolutely. Virtual and hybrid events actually see higher share rates because attendees want to recruit colleagues to join what's often a free or low-cost experience.
The Bigger Picture
The embeddable share widget is part of a broader shift in event marketing: moving from organizer-led promotion to attendee-led advocacy.
Every registration is a marketing opportunity. Every confirmation page is prime real estate. Every attendee has a network of exactly the people you want at your event.
The widget just makes it effortless to connect those dots — right at the moment when it matters most.
Get Started
- Start your free trial — 7 days, full access, no credit card
- Import your event from Eventbrite, Luma, Cvent, or Bizzabo
- Customize your sharing card
- Copy the widget snippet and embed it on your confirmation page
- Watch shares happen in real time
Your confirmation page is already getting 100% of your registrants' attention. Now make it work for you.
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