---
title: "Event Social Media Toolkit: How to Build One People Use"
description: "Build an event social media toolkit speakers, sponsors, exhibitors and attendees actually post from: per-audience checklists, LinkedIn copy and a timeline."
canonical: "https://attendir.com/blog/event-social-media-toolkit"
lang: "en"
updated: "Oct 7, 2026"
---

# Event Social Media Toolkit: How to Build One People Use

An event social media toolkit is the set of finished assets, post copy and links you hand to speakers, sponsors, exhibitors, attendees and staff so they promote your conference on their own accounts. To get it used, build one kit per audience, write the post for them, give each person a tracked link, and make posting a single click.

Plenty of B2B conferences already have a toolkit: a Google Drive folder with logos, a banner in four sizes, a hashtag and a note saying "Feel free to share." It gets emailed once and then depends on goodwill. The assets are seldom the problem. The folder hands a busy person a design-and-copywriting task with no deadline and no reason specific to them, and every extra step between "happy to share" and a published post is another place for them to stall.

This guide covers a seven-step workflow: a contents checklist per audience, paste-ready LinkedIn copy for speakers, sponsors, exhibitors, attendees and employees, a distribution timeline counted back from event day, how to run it in Attendir or with a shared folder and UTM links, and what you can measure.

## What You Need Before You Start

- **Your audience lists with emails**: confirmed speakers, sponsor marketing contacts, exhibitor contacts, your own employees, and either a registrant list or a registration platform you can pull from.
- **One owner** who sends the kits and chases follow-ups. When the toolkit belongs to everyone, nobody sends the reminder.
- **Final event facts**: name, dates, city and venue, registration URL, the official hashtag and the event's LinkedIn page handle.
- **A base design** in your event branding, at 1200 x 630 pixels or larger (2400 x 1260 looks sharper), with space left for a person's photo.
- **Six to eight weeks** of runway. Less works, but speaker and sponsor kits lose their best window.

## Step 1: Map Each Audience to Its Reason to Post

People post when the post is about them. Write each group's reason down before you design anything, because it decides the copy, the image and the timing.

| Audience | Their reason to post | Landing page label | When the moment arrives |
|---|---|---|---|
| Speakers | "I was selected to speak" | Speaking at | Agenda publication |
| Sponsors | "We are backing this community" | Proud sponsor of | Sponsor announcement |
| Exhibitors | "Come find us at booth [#]" | Exhibiting at | Floor plan published |
| Attendees | "I'm going, join me" | Recommended by | Right after they register |
| Employees | "My company is hosting this" | Part of the team at | Launch day and final push |

Individual LinkedIn accounts earn roughly 8x the engagement of brand accounts (our house benchmark), which is why every row above is a person or a partner posting, not your company page reposting itself.

## Step 2: Build the Contents Checklist for Each Kit

Each kit is short on purpose: every decision is made for the recipient.

**Speaker kit**
- Card with their photo on your event design (session title and date go in the post copy)
- Two LinkedIn posts: an announcement and a "two weeks out" reminder
- Their personal registration link and any speaker discount code
- Session time and room for an event-day post

**Sponsor kit**
- Card with the posting team member's photo and a "Proud sponsor of" line
- One company-page post and one post for their executive or event lead
- Their tracked link and booth or session details
- Who to tag on your team

**Exhibitor kit**
- Card with the poster's photo, with the booth number and a reason to stop by (demo, giveaway, meeting slots) in the post copy
- An announcement post and an event-week "find us at booth [#]" post
- Tracked link plus a meeting-booking link of their own if they have one

**Attendee kit**
- Card with their photo and "I'm attending"
- One short post they can publish as-is
- Their personal link, delivered right after registration

**Employee kit**
- Card with their photo and role at the host company
- A launch post and a last-call post
- The internal ask: which week to post and why it matters

For deeper sponsor ideas beyond the toolkit, see these [sponsor activation ideas](https://attendir.com/blog/sponsor-activation-ideas); for staff, the [employee advocacy examples](https://attendir.com/blog/employee-advocacy-examples) show formats that work at B2B events.

## Step 3: Write the Post Copy (Paste-Ready)

Write in the first person, keep it under 150 words, and put the link last. Each version can be published unedited.

**Speaker announcement**

> I'm speaking at [Event Name] in [City] on [Date]. My session, "[Session Title]," covers [one specific problem] and what we changed to fix it at [Company].
>
> If you work on [topic], come say hello after the talk. Registration is open here: [link]
>
> #[EventHashtag]

**Speaker, two weeks out**

> Two weeks until I'm on stage at [Event Name]. I'll be sharing [one concrete thing: a framework, a teardown, the numbers behind a project]. A few seats are still open: [link]

**Sponsor (executive or event lead)**

> [Company] is sponsoring [Event Name] this year. We back it because it's where [audience, e.g. RevOps leaders] actually compare notes on [topic], and that's the conversation we want to be in.
>
> Our team will be there on [Dates]. If you're attending, I'd like to meet: [link]

**Exhibitor**

> We'll be at booth [#] at [Event Name], [Dates], showing [the one thing worth stopping for]. If you're going, book 15 minutes with our team or just walk over.
>
> Registration and details: [link]

**Attendee**

> I'm going to [Event Name] on [Date] for the sessions on [topic]. If you'll be there too, let's grab a coffee. [link]

**Employee**

> We're hosting [Event Name] on [Date], and I've been working on [their part, e.g. the agenda / the partner program]. [One sentence on why it's worth attending.] If it's relevant to your work, here's where to register: [link]

## Step 4: Create One Attendir Campaign per Audience

In Attendir, everything sits under the event. Open your event (with its **Event Registration URL** set to your registration page) and create a campaign for each audience. The **Create Campaign** screen opens with templates: **Speaker Promotion**, **Sponsor Campaign** and **Attendee Sharing** prefill the labels, or you can start from scratch.

For each campaign, set:

- **Campaign Name**, for example "Speakers - Summit 2027".
- **Audience (optional)**: Speakers, Sponsors, Exhibitors, Attendees or Employees. This is your internal tag.
- **Landing Page Label**: what appears above the advocate's name on the page their link opens. The templates use "Speaking at" and "Proud sponsor of"; for exhibitors you would type "Exhibiting at."
- **Default Sharing Text**: paste the copy from Step 3. Advocates see it prefilled under "Customize the text for your post" and can edit it before posting.

The decision here is granularity. One campaign per audience is the minimum, because each needs its own image, copy and label. Split further (per sponsor tier, say) only if you will act on the separate numbers. Once the speaker campaign is right, **Duplicate** it and change the image, label and copy for the next audience.

## Step 5: Build the Personalized Share Card

Upload your base design as the **Sharing Image Template**, then use **Profile Image Placement** to click where the advocate's photo should go and drag the handle to size it. When an advocate connects LinkedIn, Attendir composites their LinkedIn profile photo onto your image at that spot, so every speaker gets their own card without you producing 40 files. Pick a **Share Page Font** to match your branding; it applies to the campaign's share page.

The design decision: keep the photo area clear and place the event name, date and city where they will not collide with a face at feed size.

## Step 6: Distribute on a Timeline

Open each campaign, click **Send Invites**, and paste the email addresses, separated by commas or new lines. Each person gets an email linking to the campaign's share page. If any sends fail, the campaign page shows **Retry failed invites**.

Time each invite to the audience's moment, counted back from event day:

| When | Who | What to send |
|---|---|---|
| At contract or confirmation | Speakers, sponsors, exhibitors | A heads-up that a kit is coming and the week it lands |
| T-8 to T-6 weeks (agenda live) | Speakers | Speaker kit invite |
| T-6 weeks (sponsors announced) | Sponsors | Sponsor kit invite |
| T-5 weeks | Employees | Employee kit, with the week you want them to post |
| Rolling, from first registration | Attendees | Attendee kit in the confirmation flow |
| T-4 weeks (floor plan live) | Exhibitors | Exhibitor kit with booth number |
| T-2 weeks | Everyone who hasn't posted | One reminder with the "two weeks out" copy |
| Event week | Speakers, exhibitors | Session time and booth posts |
| T+1 to T+3 days | Speakers, sponsors | Thank-you plus a recap post prompt |

For attendees, if you register through Eventbrite, Luma, Cvent or Bizzabo, Attendir can invite new registrants automatically via registration webhooks instead of manual pastes, and on Eventbrite the order confirmation can point to a share page.

## Step 7: Make Posting One Click, Then Amplify

When a recipient opens their link, they click **Connect with LinkedIn to Share**, see "This is how your share will appear on LinkedIn" with their personalized card, adjust the text if they want, and click **Share on LinkedIn**. Attendir publishes the post and image to their account. Under "Also share to" they can share via X, WhatsApp, email or copy link; those open the platform's own share flow and are recorded as activity.

Once posts appear, comment early from your team's personal accounts, reshare the best ones from the event page, and name the speakers who have already posted in your reminder email, which gives the rest a nudge and a model to copy. More on structuring the speaker side in [speaker-led event promotion](https://attendir.com/blog/speaker-led-event-promotion).

## Doing It Without Attendir

The manual version works if you accept more chasing:

1. Build one folder per audience, each with a card template and the Step 3 copy.
2. Create a [UTM-tagged link](https://attendir.com/glossary/utm-parameters) per person, for example `utm_source=linkedin&utm_medium=social&utm_campaign=summit27-speakers&utm_content=jane-doe`, and paste it into their copy before sending.
3. Make the speaker and exhibitor cards yourself in your design tool, one per person, with their photo already placed.
4. Send each kit as its own email with one ask and the copy in the body.
5. Track who posted in a shared spreadsheet by checking LinkedIn, and read registrations by `utm_content` in your registration platform.

The trade-off is labor per person: every personalized card is another file to make, and that cost is what pushes manual kits back toward one generic banner.

## How to Measure It

Attendir reports, per campaign, the number of LinkedIn shares, plus views of the advocate's tracked link page and clicks through to your registration page, broken out per advocate with bots filtered. Comparing campaigns shows which audience shares and which drives traffic.

Registrations themselves are counted in your registration platform. Attendir sends clicks to your Event Registration URL, so add a source or UTM field there per campaign if you want registrations split by speakers, sponsors and so on.

## Limits and Gotchas

- **One-click posting is LinkedIn only.** X, WhatsApp, email and copy link are tracked when used, but Attendir does not post to them for the advocate. There is no Facebook sharing.
- **Posts go to personal profiles.** One-click posting publishes to the advocate's own LinkedIn profile, not a company page, so a sponsor's company-page post is something the sponsor publishes directly.
- **Invites are pasted emails.** There is no CSV upload; paste a column from your spreadsheet.
- **Only the photo is personalized.** Attendir places each advocate's LinkedIn photo on your image; per-person details such as a session title or booth number go in the post text, or in a separate campaign with its own image.
- **The font is chosen by you, per campaign.** Advocates cannot restyle anything; they can only edit the post text.
- **Plan quotas apply.** On Lite, invites and shares are capped at 50 per month each, so a large attendee kit plus speakers and sponsors may need Unlimited. See [pricing](https://attendir.com/pricing).
- **Attendir does not attribute registrations.** It stops at the click to your registration page.

## Frequently Asked Questions

### What should an event social media toolkit include?

For each audience: a personalized image with the person's photo, one or two finished first-person posts, a personal tracked registration link, the hashtag and accounts to tag, and the dates you want them to post. Logos and banner sizes are optional extras.

### Why do event toolkits go unused?

Because a folder of assets still leaves the recipient to write the post, pick an image, find the link and remember to do it. Toolkits that get posted remove those steps and arrive when the person has something to announce.

### Should speakers, sponsors and attendees get the same toolkit?

No. A speaker announces a session, a sponsor a partnership, an attendee a plan, so each group needs its own copy, label and send date. One shared kit forces generic copy that fits nobody well.

### When should you send the social media toolkit?

Send each kit when its audience has news: speakers at agenda publication, sponsors when announced, exhibitors when booth numbers are set, attendees right after registering, employees at launch. Follow with one reminder about two weeks out and an event-week post for speakers and exhibitors.

## Build the Kits Before the Agenda Goes Live

A toolkit is judged by how many people post from it. Segment by audience, write the post for people and take the friction out of publishing it. If you run a B2B conference with speakers, sponsors and exhibitors to activate, see how Attendir handles it for [B2B conferences](https://attendir.com/use-cases/b2b-conferences).