--- title: "Eventbrite Marketing: How to Promote a B2B Event on Eventbrite" description: "Eventbrite marketing for B2B events, step by step: import the event, turn registrants, speakers and sponsors into LinkedIn promoters, and measure it." canonical: "https://attendir.com/blog/eventbrite-marketing" lang: "en" updated: "Oct 6, 2026" --- # Eventbrite Marketing: How to Promote a B2B Event on Eventbrite Eventbrite marketing for a B2B event works best when Eventbrite handles registration and the promotion comes from people your buyers already trust. The shortest credible path: import the event, auto-invite every new registrant to share a personalized LinkedIn post, run separate speaker and sponsor campaigns, and measure registrations with an Eventbrite tracking link. Eventbrite offers built-in email and paid-ads tools, and listings appear in its own discovery marketplace. Those tools are built for broad reach. A B2B conference or executive roundtable has a narrower problem: the people you want are specific job titles at specific accounts, and they decide whether to attend based on who else is going. That signal travels through LinkedIn feeds, partner newsletters and colleague emails, not an event marketplace. This guide covers what you need before you start, the setup in the order you actually do it, a manual version that needs no extra software, what to measure and where, and the gotchas that catch teams the first time. ## What You Need Before You Start **Inputs** - A published (or draft) Eventbrite event with final dates, venue or online status, and a logo. - A share image template at least 1200x630px. 2400x1260px looks sharper on retina screens. Leave a clear area where each advocate's profile photo will sit. - Two or three sentences of default post copy per audience: registrants, speakers, sponsors. - Speaker and sponsor contact emails, and a named owner for each relationship. - One Eventbrite tracking link for advocate traffic, created in your Eventbrite account, so registrations from shared posts show up as their own source in Eventbrite's reporting. **Owners** - Event marketer: owns the Eventbrite event, the campaigns and the copy. - Speaker manager and partnerships or sponsor lead: own the asks to speakers and sponsors. - Whoever owns the event's confirmation message on Eventbrite. Step 3 changes it, so they need to know. **Timeline** Set this up the day registration opens. Every registrant who signs up before the advocacy layer is live has to be back-filled by hand (step 4), and your earliest registrants are the first social proof you can put in front of the people still deciding. ## Step 1: Prepare the Eventbrite Side Get the Eventbrite event into the state you want people to land on: final title, date, agenda summary and ticket types, because the next step copies them. Then create your tracking link in Eventbrite and name it something unambiguous, such as "advocate-linkedin". This is the URL every advocate click will land on. If you also analyze traffic in your own web analytics, a UTM-tagged version of the event URL does the same job there; pick one convention and stick to it. Last, if the event has a custom order-confirmation message or redirect URL, copy it somewhere. Attendir replaces both while auto-invites are on (step 3). ## Step 2: Connect Eventbrite and Import the Event In Attendir, open **Integrations → Eventbrite** and click **Connect Eventbrite**. You authorize through Eventbrite's own OAuth screen, with no API keys to copy (overview on the [Eventbrite integration page](https://attendir.com/integrations/eventbrite)). When you return, a status bar reads "Connected to Eventbrite" and a list titled **Your Eventbrite Events** shows your live and draft events. Click **Import** on the right event. Attendir creates an Attendir event with the Eventbrite event's name, description, dates, location (venue or "Online") and logo, and links the two. You land on the new event with a prompt to create a campaign. Before you do, edit the event and paste your Eventbrite tracking link into **Event Registration URL**. The import fills that field with the plain Eventbrite event URL; every advocate click is sent to whatever this field holds, so this is the single change that makes Eventbrite's own reports show advocate-driven registrations as a separate source. ## Step 3: Build the Registrant Campaign and Turn On Auto-Invites Create a campaign under the event. The fields that matter: - **Campaign Name**: internal, for example "Registrant shares, early bird". - **Audience**: "Attendees". This label tells campaigns apart once you add speakers and sponsors. - **Landing Page Label**: leave the default, "Recommended by". It appears above the advocate's name on their tracked landing page. - **Default Sharing Text**: the starting copy for each post. Advocates can edit it before posting, so write it in the first person and keep it short. - **Sharing Image Template** and **Profile Image Placement**: upload the template and click to place the profile-photo circle. Each advocate's LinkedIn photo is composited into that spot, so every post carries a personalized card. - **Share Page Font**: one font for the whole campaign, picked from a fixed list. Then tick **Show to new Eventbrite registrants**. The decision here is which campaign gets it, because only one campaign per event can have this switched on. Pick the registrant campaign, not the speaker one. Saving does two things on Eventbrite's side: 1. **Registration webhook.** Attendir registers a webhook for new orders on the event. When someone registers, each attendee on the order who has a valid email receives an invitation with the subject "You're registered for [event name] — share it on LinkedIn!" linking to the campaign's share page. Group orders get one invitation per attendee. 2. **Confirmation page.** Attendir writes a short "Help spread the word!" message with a **Share on LinkedIn** button into the event's order-confirmation message, and sets the event's redirect URL to a "registered" interstitial. That page shows "Registration Successful!" with the event name, date and location, counts down three seconds and moves the registrant to the share page. On the share page, the registrant signs in with LinkedIn, sees their personalized card, edits the post text if they want, and Attendir publishes the post and image to their LinkedIn feed. Each sharer also gets a tracked landing page link of their own, which is where the views and clicks under "How to Measure It" come from. Place a test registration yourself before announcing anything: you should see the interstitial, the share page, then the invitation email. ## Step 4: Back-Fill Registrants Who Signed Up Earlier The webhook only fires for orders placed after you turned it on. For everyone already registered, export the attendee list from Eventbrite, copy the email column, and open **Send Invites** on the campaign. Paste the addresses separated by commas or new lines. If any sends fail, the campaign page shows a **Retry failed invites** button; anyone who already received an invite to that campaign is skipped. Decision: invites count against your plan's monthly quota, so on a capped plan, back-fill the registrants with the strongest networks first (customers, senior titles, known LinkedIn posters). ## Step 5: Run a Separate Speaker Campaign A speaker's post should say they are speaking, not just attending. Duplicate the registrant campaign or create a new one with **Audience** set to "Speakers" and **Landing Page Label** set to "Speaking at". Swap in a speaker-specific image template and copy ("I'm speaking at [event] on [topic]…"). Send it through **Send Invites**, with a personal note from the speaker manager the same day and a date attached to the ask (announcement day, early-bird deadline, event week). For the full speaker kit and follow-up cadence, see [speaker-led event promotion](https://attendir.com/blog/speaker-led-event-promotion). ## Step 6: Run a Sponsor and Partner Campaign Repeat the pattern for sponsors and partners: **Audience** "Sponsors", **Landing Page Label** "Sponsored by", and copy that gives the sponsor's people a reason to post (their booth, their session, a meeting link). Partners also own email lists you do not. Give each a short newsletter copy block pointing to your Eventbrite tracking link, or create one tracking link per major partner in Eventbrite if you need their traffic reported separately. ## Step 7: Keep the Cadence Going Until Doors Close A workable rhythm for a B2B event: - **Registration opens:** registrant campaign live, speaker campaign sent. - **Two weeks before early-bird ends:** sponsor campaign sent, back-fill complete, reminder note to speakers who have not posted. - **Early-bird deadline:** your own LinkedIn post and newsletter featuring who is speaking and which companies are attending. - **Final two weeks:** registrant invitations keep running automatically. Your confirmation emails can also carry a share line; see these [registration confirmation email templates](https://attendir.com/blog/event-registration-email-template). Eventbrite's built-in email and ads tools still fit alongside this, for registrant reminders or broader paid reach. ## Doing It Without Attendir You can run a manual version of this workflow with Eventbrite alone: 1. Create one Eventbrite tracking link per speaker and per sponsor, so each one's traffic is reported separately. 2. Write a copy-paste post kit per audience: two post variants, the tracking link, and a generic event image. 3. Edit the event's order-confirmation message in Eventbrite to ask new registrants to share, with a LinkedIn share link to the event URL. 4. Track who has posted in a shared spreadsheet, and chase by email. What you lose: a generic image instead of the advocate's face on your branded card, several manual posting steps instead of one, and hand-built links. For a roundtable with five speakers, that is perfectly reasonable. ## How to Measure It Measure in two places, and do not mix them up. **In Attendir (campaign page and dashboard):** shares per campaign, views of each advocate's tracked landing page, and clicks through to your Event Registration URL, per advocate, with bot traffic filtered. Sharers who have shared with you before are flagged as returning. This tells you who is driving attention. **In Eventbrite:** registrations and ticket sales by tracking link. Because every advocate click lands on your advocate tracking link, Eventbrite shows how many registrations came from advocate traffic as a group. This tells you what the attention turned into. A worked illustration, hypothetical numbers only: 200 people register during the early-bird window and each is auto-invited. At the house benchmark of 20-40% share rates, that is 40 to 80 posts. At 50-150 delivered impressions per share, those posts reach roughly 2,000 to 12,000 LinkedIn impressions, among the registrants' own colleagues and peers. Whether that becomes registrations is answered by Eventbrite's report for the advocate tracking link; Snoball's published benchmark puts share-referred click-to-registration at 31.9%, which is a useful yardstick, not a forecast. For more context on share rates, see the [event sharing benchmark](https://attendir.com/event-sharing-benchmark). ## Limits and Gotchas - **No registration attribution.** Attendir reports shares, views and clicks. It does not know which click became a ticket. Registration counts come from Eventbrite's own reporting. - **One registration URL per event.** All advocate clicks land on the same Event Registration URL, so Eventbrite reports advocate traffic as one group. The per-advocate breakdown lives in Attendir's views and clicks. - **Your confirmation message is replaced.** While a campaign is shown to new registrants, Attendir sets the event's confirmation message and redirect URL. The originals are saved and restored when you switch the last such campaign off. - **New orders only, one campaign per event.** Earlier registrants need step 4, and only one campaign per event can be shown to new registrants. - **The import is a copy.** If you change the date or venue on Eventbrite after importing, update the Attendir event too. - **Disconnecting stops auto-invites.** Disconnecting Eventbrite removes the webhooks and turns off auto-invites for all campaigns. - **Plan quotas apply.** Auto-invites stop when the account reaches its monthly share limit, and the 7-day trial allows three shares and no bulk invites. The Lite plan covers 50 shares and 50 invites a month, so a large registrant base points to Unlimited. - **LinkedIn is the posting channel.** X, WhatsApp, email and copy-link shares are tracked as activity but posted by the advocate themselves. There is no Facebook sharing. ## Frequently Asked Questions ### Is Eventbrite good for marketing B2B events? Eventbrite is a solid registration and ticketing platform for B2B events, and its built-in email and ads tools help with reach and reminders. For a B2B audience, though, the promotion that reaches the right job titles tends to come from your speakers, sponsors, partners and registrants sharing on LinkedIn and by email, pointed at an Eventbrite tracking link. ### How do I promote my Eventbrite event on LinkedIn? Ask the people your buyers trust to post about it: speakers, sponsors and registrants. Give each of them ready-to-post copy and an image, keep posting to as few steps as possible, and send every click to one Eventbrite tracking link so the resulting registrations show up in Eventbrite's reports. An advocacy tool automates invitations and personalized images; a copy-paste kit works for small events. ### Can I see which registrations came from LinkedIn shares? In aggregate, yes, through Eventbrite: if every shared link points to a dedicated Eventbrite tracking link, Eventbrite reports the registrations from that link. Attendir does not attribute individual registrations; it reports shares, landing-page views and clicks per advocate, which tells you who drove the traffic. ### Will connecting Attendir change my Eventbrite event? Only if you switch on "Show to new Eventbrite registrants" for a campaign. Attendir then registers a webhook for new orders and replaces the event's order-confirmation message and redirect URL so registrants reach the share page. The original settings are saved and restored when you switch the last such campaign off. Importing an event alone changes nothing on Eventbrite. ## Turn Registrations Into Reach Eventbrite takes the registration; your registrants, speakers and sponsors do the B2B promotion. Set up the advocate tracking link first, connect the two before registration opens, and read registrations in Eventbrite and advocate activity in Attendir. See how this fits a full conference program on the [B2B conferences use case page](https://attendir.com/use-cases/b2b-conferences).