--- title: "Event Marketing Glossary — Key Terms Defined | Attendir" description: "A glossary of event marketing terms — from attendee advocacy and event amplification to dark social and share-to-registration. Definitions for event pros." canonical: "https://attendir.com/glossary" --- # Event Marketing Glossary — Key Terms Defined | Attendir Event Marketing Glossary ========================== Clear, concise definitions of key event marketing terms — from attendee advocacy and event amplification to dark social and share-to-registration conversion. Your reference guide to the language of modern event promotion. [ A ](#letter-A) [ B ](#letter-B) [ C ](#letter-C) [ D ](#letter-D) [ E ](#letter-E) [ H ](#letter-H) [ L ](#letter-L) [ P ](#letter-P) [ S ](#letter-S) [ U ](#letter-U) [ W ](#letter-W) A - [### Attendee Advocacy Attendee Advocacy Attendee advocacy is a peer-to-peer event marketing strategy where event organizers empower attendees, speakers, and sponsors to share personalized content about the event through... Read full definition → ](https://attendir.com/glossary/attendee-advocacy) [### Attendee Engagement Event Marketing Attendee engagement is the measure of how actively event participants interact with the event experience — including session attendance, networking participation, content sharing,... Read full definition → ](https://attendir.com/glossary/attendee-engagement) B - [### Brand Ambassador Attendee Advocacy A brand ambassador in event marketing is an attendee, speaker, sponsor, or industry influencer who actively promotes an event to their professional network through social sharing,... Read full definition → ](https://attendir.com/glossary/brand-ambassador) C - [### Conversion Rate Metrics & Analytics Conversion rate in event marketing is the percentage of people who take a desired action — such as registering for an event, clicking a shared link, or completing a form — out of t... Read full definition → ](https://attendir.com/glossary/conversion-rate) D - [### Dark Social Event Sharing Dark social refers to the sharing of content through private channels — direct messages, email, messaging apps like WhatsApp and Slack, and SMS — where clicks and referrals cannot... Read full definition → ](https://attendir.com/glossary/dark-social) [### Drip Campaign Event Marketing A drip campaign is an automated sequence of pre-written emails sent to event prospects or registrants at predetermined intervals, designed to nurture engagement, provide value, and... Read full definition → ](https://attendir.com/glossary/drip-campaign) E - [### Event Amplification Attendee Advocacy Event amplification is the strategy of multiplying an event's reach and visibility beyond its direct audience by encouraging attendees, speakers, and sponsors to share event conten... Read full definition → ](https://attendir.com/glossary/event-amplification) [### Event Landing Page Event Marketing An event landing page is a standalone, conversion-optimized web page designed specifically to turn visitors into event registrants by presenting focused event information — date, l... Read full definition → ](https://attendir.com/glossary/event-landing-page) [### Event Promotion Event Marketing Event promotion is the comprehensive set of marketing activities — including paid advertising, email marketing, social media campaigns, content marketing, partnerships, and attende... Read full definition → ](https://attendir.com/glossary/event-promotion) [### Event Referral Program Event Marketing An event referral program is a structured marketing initiative where event organizers incentivize attendees, speakers, and sponsors to refer new registrants through tracked sharing... Read full definition → ](https://attendir.com/glossary/event-referral-program) [### Event ROI Metrics & Analytics Event ROI (Return on Investment) is the financial metric that compares the revenue or business value generated by an event against the total cost of organizing, marketing, and exec... Read full definition → ](https://attendir.com/glossary/event-roi) [### Event Tech Stack Event Technology An event tech stack is the integrated set of software tools and platforms that event organizers use to manage the complete event lifecycle — including registration, marketing, atte... Read full definition → ](https://attendir.com/glossary/event-tech-stack) H - [### Hybrid Event Event Types A hybrid event is an organized gathering that combines simultaneous in-person and virtual attendance options, enabling participants to join either physically at a venue or remotely... Read full definition → ](https://attendir.com/glossary/hybrid-event) L - [### LinkedIn Event Marketing Event Marketing LinkedIn event marketing is the strategy of leveraging LinkedIn's professional network to promote events through a combination of organic content, attendee-generated posts, speaker... Read full definition → ](https://attendir.com/glossary/linkedin-event-marketing) P - [### Peer-to-Peer Marketing Attendee Advocacy Peer-to-peer marketing (P2P marketing) for events is a strategy where event organizers enable attendees to promote the event directly to their personal and professional networks th... Read full definition → ](https://attendir.com/glossary/peer-to-peer-marketing) S - [### Share-to-Registration Event Sharing Share-to-registration conversion rate is the event marketing metric that measures the percentage of people who click on a shared event link (from an attendee, speaker, or sponsor)... Read full definition → ](https://attendir.com/glossary/share-to-registration) [### Social Proof Attendee Advocacy Social proof in event marketing is the psychological principle where potential attendees look to the actions and endorsements of peers, speakers, and industry figures to validate t... Read full definition → ](https://attendir.com/glossary/social-proof) [### Social Sharing Event Sharing Social sharing for events is the practice of attendees, speakers, and sponsors distributing event-related content — registration links, personalized graphics, testimonials, and rec... Read full definition → ](https://attendir.com/glossary/social-sharing) U - [### UTM Parameters Metrics & Analytics UTM parameters (Urchin Tracking Module) are standardized tags appended to URLs — including utm\_source, utm\_medium, utm\_campaign, utm\_term, and utm\_content — that enable analytics t... Read full definition → ](https://attendir.com/glossary/utm-parameters) W - [### Word-of-Mouth Marketing Event Marketing Word-of-mouth marketing (WOM) for events is the organic spread of event awareness through personal recommendations, conversations, and social sharing among attendees, speakers, and... Read full definition → ](https://attendir.com/glossary/word-of-mouth-marketing) Let your attendees do your event marketing ------------------------------------------ No credit card required. Set up your LinkedIn sharing cards campaign in minutes. [ Start free 7-day trial ](https://attendir.com/register)