Frequently Asked Questions
Attendir FAQ — Event Sharing & Attendee Advocacy Questions Answered
Everything you need to know about attendee advocacy, LinkedIn sharing cards for events, pricing, getting started, and how Attendir compares.
Attendee Advocacy & Event Sharing
How do I get attendees to share my event on LinkedIn?
The most effective way to get attendees sharing your event on LinkedIn is through attendee advocacy — giving registered attendees a branded, one-click sharing experience. With a tool like Attendir, you create a sharing campaign with your event branding, then send attendees a link. They connect their LinkedIn account via secure OAuth and share a personalized "I'm attending" card to their professional network in one click. Industry benchmarks show a 20–30% share rate when the process is frictionless. The key factors are timing (send the share prompt immediately after registration), removing friction (one-click sharing, no app installs), and incentivization (raffles increase sharing rates by up to 48%). Attendir automates this entire flow with native integrations for Eventbrite, Luma, Cvent, and Bizzabo.
LinkedIn event promotion guide · Complete attendee advocacy guide
What is peer-to-peer event marketing?
Peer-to-peer event marketing is a strategy where your registered attendees become promoters, sharing your event with their own professional networks instead of relying solely on paid advertising or organic social. Unlike traditional event marketing where the organizer pushes messages outward, peer-to-peer leverages the trust and reach of individual attendees. Research shows 92% of people trust recommendations from peers over branded advertising. On LinkedIn, the average professional has 500+ connections — so 100 attendees sharing can potentially reach 50,000+ professionals. The cost per registration through peer sharing is typically €2–5, compared to €25–50 for LinkedIn Ads and €5–12 per click for Google Ads. Tools like Attendir, Gleanin, and Snoball specialize in enabling this strategy at scale with branded sharing cards, tracking, and analytics.
Compare event sharing tools
What is attendee advocacy?
Attendee advocacy is a peer-to-peer event marketing strategy where registered attendees promote an event through their personal social media networks — primarily LinkedIn — driving organic registrations through trusted peer recommendations rather than paid advertising. It works by providing attendees with branded sharing assets (such as personalized LinkedIn cards) and a frictionless one-click sharing experience. According to Snoball's benchmark report, attendee advocacy campaigns achieve a 31.9% share-to-registration conversion rate, meaning nearly one in three people who see a peer's share end up registering. The approach is particularly effective for B2B conferences and professional events where LinkedIn reach is high. Leading tools in this space include Attendir (from €325/month, self-serve), Gleanin ($459/month), Snoball (managed service), InGo (enterprise, $18,000+/year), and Premagic (photo-based).
Read the complete guide to attendee advocacy
How do I measure event sharing ROI?
Measuring event sharing ROI requires tracking four key metrics across the sharing funnel: share rate (percentage of attendees who share), reach (total impressions from all shares), click-through rate (landing page visits divided by impressions), and share-to-registration conversion (new registrations from shared links). The ROI formula is: (Revenue from advocacy-driven registrations minus platform cost) divided by platform cost, multiplied by 100. For example, if Attendir costs €990/month (Unlimited plan) and your advocacy campaign drives 85 registrations at a €200 ticket price, that's €17,000 in revenue — a 17x return. Industry benchmarks show average cost per advocacy-driven registration at €2–5, compared to €25–50 for paid LinkedIn Ads.
Try the ROI calculator · How to measure event marketing ROI
What are the best tools for event promotion on LinkedIn?
The best tools for LinkedIn event promotion in 2026 are Attendir, Gleanin, Snoball, InGo, and Premagic — each with different strengths. Attendir (from €325/month) is purpose-built for LinkedIn with self-serve setup in under 5 minutes, branded sharing cards, and native Eventbrite/Luma/Cvent/Bizzabo integrations. Gleanin ($459–$1,539/month) supports 17+ sharing channels including LinkedIn, Facebook, and WhatsApp. Snoball offers managed advocacy campaigns with published benchmark data (31.9% conversion rate) but requires a services engagement (~$6,500 per campaign). InGo ($18,000–$36,000/year) targets enterprise events with deep LinkedIn integration but requires weeks of setup. Premagic (from $99/month) focuses on photo-based sharing rather than pre-event advocacy.
See detailed comparisons · View Attendir pricing
Getting Started
What is Attendir?
Attendir is a self-serve attendee advocacy platform that helps event organizers turn registered attendees into LinkedIn promoters. Organizers create branded sharing campaigns in under 5 minutes — no code, no onboarding calls, no agency needed. Attendees receive a link, connect their LinkedIn via secure OAuth, and share a personalized "I'm attending" card to their professional network with one click. Each share generates a tracked landing page with the event details, driving organic registrations from trusted peer recommendations. Attendir includes native integrations with Eventbrite, Luma, Cvent, and Bizzabo for automatic share invitations after registration, plus an embeddable widget for any confirmation page. Plans start at €325/month billed yearly (Lite: 1 event, 50 shares) or €825/month (Unlimited). Save 17% with annual billing, with a 7-day free trial. Real-time analytics track shares, landing page views, clicks, and per-advocate attribution.
Read our complete guide to attendee advocacy
How do LinkedIn sharing cards work?
LinkedIn sharing cards are branded visual posts that attendees share to their LinkedIn feed to promote your event. Here's how the process works: First, the event organizer creates a sharing campaign in Attendir by uploading their event branding (logo, background image, colors) and customizing the share text. Then, registered attendees receive a sharing link — either via email (auto-triggered by Eventbrite/Luma/Cvent/Bizzabo webhooks) or through an embeddable widget on the confirmation page. When an attendee clicks the link, they connect their LinkedIn account via secure OAuth (no password sharing), preview their personalized card with their profile photo composited onto the event branding, and share to their feed with one click. Each shared card includes a unique tracked link back to the event.
See our LinkedIn event promotion guide
How quickly can I set up a sharing campaign?
Most organizers set up their first Attendir campaign in under 5 minutes. The process has four steps: (1) Create an event by entering your event name, date, and location — or import directly from Eventbrite, Luma, Cvent, or Bizzabo with one click. (2) Create a campaign by uploading your event branding (logo and background image), customizing the share text, and optionally adding a raffle incentive. (3) Share the campaign link with attendees via email, or enable auto-email webhooks so every new registrant receives a share invitation automatically. (4) Track results in real-time on your analytics dashboard. No technical setup is required — no code, no API configuration, no onboarding calls. Compare this to enterprise alternatives like InGo (2–4 weeks setup) or Gleanin (requires sales call and onboarding). Attendir is fully self-serve from signup to first share.
Can I try Attendir for free?
Yes. Every Attendir account starts with a 7-day free trial that includes full access to all features — no credit card required, no feature restrictions. During the trial you can create events, build sharing campaigns, generate branded LinkedIn cards, connect Eventbrite/Luma/Cvent/Bizzabo integrations, enable auto-email webhooks, track analytics, and run raffles. The trial is a reverse trial model, meaning you get the complete Unlimited experience (unlimited events and shares) for 7 days. After the trial ends, you choose between the Lite plan (€390/month or €3,900/year) or the Unlimited plan (€990/month or €9,900/year). Save 17% with annual billing. Industry data shows 7-day reverse trials convert at approximately 40.4%, compared to 25–30% for standard freemium models, because users experience the full product value before making a purchase decision.
Can I use Attendir for virtual events?
Absolutely. Attendir works equally well for in-person, virtual, and hybrid events. The key requirement is that your attendees are active on LinkedIn — which is the case for the vast majority of B2B professionals. For virtual events, Attendir is especially effective because sharing happens entirely online: attendees register, receive a share link via email or widget, connect LinkedIn, and share — all without any physical interaction. Virtual event organizers often see higher share rates (25–35%) compared to in-person events (15–25%) because attendees are already at their computers and can share immediately after registration. The embeddable widget works on any virtual event confirmation page, and auto-email webhooks trigger share invitations within minutes of registration. Attendir supports events of any size — from 50-person webinars to 10,000-attendee virtual conferences.
Virtual & hybrid event use case
Pricing & Plans
How much does Attendir cost?
Attendir offers two transparent plans with no hidden fees. The Lite plan costs €390/month or €3,900/year and includes 1 active event with up to 50 shares per month — ideal for smaller events or teams testing attendee advocacy for the first time. The Unlimited plan costs €990/month or €9,900/year with no caps on events or shares, plus priority support — designed for organizations running multiple events or large conferences. Both plans include all features: branded sharing cards, LinkedIn OAuth integration, Eventbrite/Luma/Cvent/Bizzabo integrations, auto-email webhooks, embeddable widget, raffle system, real-time analytics, and per-advocate tracking. Every account starts with a 7-day free trial (no credit card required). For comparison, Gleanin starts at $459/month, InGo charges $18,000–$36,000/year, and Snoball charges approximately $6,500 per managed campaign.
View full pricing details
How many attendees can share per campaign?
The number of shares depends on your plan. The Lite plan supports up to 50 shares per month across one active event — suitable for smaller conferences, meetups, or pilot programs testing attendee advocacy. The Unlimited plan has no cap on shares or events, making it ideal for large B2B conferences (500–10,000+ attendees), organizations running multiple events per month, or agencies managing campaigns for several clients. For context, a typical B2B conference with 500 attendees and a 25% share rate would generate 125 LinkedIn shares, reaching approximately 62,500 professionals. With the Unlimited plan, there's no throttling or overage charges regardless of volume. You can also run multiple campaigns per event — for example, separate campaigns for attendees, speakers, and sponsors.
Can I run multiple campaigns at once?
Yes. The Unlimited plan (€990/month or €9,900/year) lets you run as many campaigns simultaneously as you need — across multiple events, multiple audience segments per event, or multiple brands. Common multi-campaign setups include: separate campaigns for attendees, speakers, and sponsors (each with different branding and share messaging), campaigns for multiple events happening in the same month, and regional variations of the same event with localized share text. The Lite plan (€390/month or €3,900/year) supports one active event at a time, though you can switch between events. You can upgrade from Lite to Unlimited at any time through the billing portal, and the change takes effect immediately. Each campaign gets its own analytics dashboard, share tracking, and raffle management — all accessible from one account.
What is the cheapest attendee advocacy tool?
Attendir's Lite plan at €390/month or €3,900/year is among the most affordable dedicated attendee advocacy tools available in 2026. Here's how pricing compares across the major platforms: Premagic starts at $99/month but focuses on photo sharing rather than pre-event advocacy campaigns. Attendir Lite costs €390/month or €3,900/year for 1 event and 50 shares with full feature access. Gleanin starts at $459/month for their basic tier. Snoball operates as a managed service, charging approximately $6,500 per campaign. InGo charges $18,000–$36,000 per year with mandatory onboarding. Attendir stands out for transparent pricing — no setup fees, no sales calls required. All plans include a 7-day free trial with full Unlimited access, so you can validate the ROI before committing.
View pricing details · Compare all tools
Is attendee advocacy worth the investment?
Yes — attendee advocacy consistently delivers 5–17x ROI for B2B events, making it one of the highest-return event marketing channels available. The math is straightforward: if each LinkedIn share reaches 500+ connections and the share-to-registration conversion rate is 31.9% (per Snoball's benchmark report), then 100 attendees sharing can drive 50–85 new registrations. At a €200 average ticket price, that's €10,000–€17,000 in revenue from a €990/month Attendir subscription. Compare this to paid alternatives: LinkedIn Ads cost €25–€50 per event registration, Google Ads cost €5–€12 per click (with 2–5% conversion), and email marketing averages 1–3% click-through. Advocacy-driven registrations cost just €2–€5 each. Beyond direct ROI, attendee advocacy generates brand awareness, builds social proof, and creates organic content that compounds over time.
Calculate your potential ROI · See real results
Features & Integrations
Does Attendir integrate with Eventbrite, Luma, Cvent, and Bizzabo?
Yes. Attendir has native integrations with all four major event platforms: Eventbrite (OAuth 2.0), Luma (API key), Cvent (client credentials OAuth), and Bizzabo (OAuth 2.0). Each integration provides three capabilities: (1) One-click event import — pull your event details (name, date, location, description) directly into Attendir without manual entry. (2) Auto-email webhooks — when a new attendee registers on your event platform, Attendir automatically sends them a share invitation email within minutes, maximizing the registration-to-share conversion. (3) Embeddable widget — place Attendir's sharing widget directly on your confirmation page so attendees can share immediately after registering. Setup takes 2–3 minutes per integration. Connect via your Attendir dashboard under Integrations, authorize access, and select which events to sync. No code or developer assistance required.
Eventbrite · Luma · Cvent · Bizzabo
What is the embeddable share widget?
The Attendir share widget is a lightweight JavaScript snippet (under 50KB) that you embed on any webpage — typically your event confirmation or thank-you page. When a registrant loads the page, the widget appears as a branded sharing prompt with options to share on LinkedIn, X (Twitter), WhatsApp, email, or copy a unique tracking link. The widget uses Shadow DOM for style isolation, so it won't conflict with your existing page CSS. It supports customizable themes (dark/light), configurable channels, custom CTA text, and flexible positioning (bottom-right, bottom-left, or inline). Every widget impression and share is tracked in your Attendir analytics dashboard. The widget is especially powerful for platforms like Bizzabo and Cvent where you have access to the confirmation page HTML. It captures shares at the moment of highest engagement — immediately after registration — before the attendee navigates away.
See how it works with Bizzabo
Can I customize the sharing card design?
Yes. Attendir gives you full control over the sharing card design to ensure every share is on-brand. You can customize: the background image (uploaded in any standard format), event logo (positioned anywhere on the card), font family, share message text, and the attendee's profile photo placement (position, size, and crop). When an attendee shares, their LinkedIn profile photo is composited onto your branded template, creating a personalized card that shows the attendee alongside your event branding. This personalization significantly increases engagement — LinkedIn posts with custom images receive 2–3x more engagement than text-only posts. You can also create different card designs for different audience segments: one for general attendees, another for speakers, and a third for sponsors. Preview your card design in real-time before publishing the campaign.
How do I measure results?
Attendir provides a real-time analytics dashboard that tracks the complete sharing funnel. Key metrics include: total shares (how many attendees posted to LinkedIn), total reach (estimated impressions across all shares, based on each advocate's network), landing page views (visits to each advocate's unique /go/ tracking page), event page clicks (click-throughs to your event registration page), and per-advocate attribution (which individuals drive the most traffic). The dashboard also shows 30-day share trends, top-performing campaigns, audience growth over time, and returning advocate rates. You can measure ROI by comparing advocacy-driven registrations against your Attendir subscription cost. For deeper analysis, the case studies page shows real results: the TEDAI Vienna campaign achieved a 24% share rate, 35,000 impressions, 85 referral registrations, and an €18 cost per registration.
Learn how to measure event marketing ROI · Try our ROI calculator
What is the raffle / giveaway feature?
Attendir's built-in raffle system lets you attach a prize giveaway to any sharing campaign as an incentive for attendees to share. Here's how it works: when creating a campaign, enable the raffle option and set a prize description (e.g., "Free VIP upgrade"), number of winners, and a custom winner notification message. Every attendee who completes a LinkedIn share is automatically entered into the raffle — no extra steps required. When you're ready to draw, click "Draw Winners" on your campaign dashboard. Attendir randomly selects winners and you can review the results before sending notification emails with one click. If needed, you can redraw to select different winners. Research shows gamification increases event engagement by approximately 48%, and dual incentives (the pride of sharing plus a chance to win) increase sharing rates by up to 41%. The raffle feature is included in all plans at no extra cost.
Learn how raffles boost sharing rates
Do attendees need to install anything?
No. The entire Attendir sharing experience runs in the browser — attendees don't need to download an app, install a browser extension, or create an account. The process works in three steps: (1) the attendee clicks a sharing link they received via email or sees on a confirmation page widget, (2) they connect their LinkedIn account through LinkedIn's standard OAuth flow (secure, no password sharing required), and (3) they review their personalized sharing card and post it to their LinkedIn feed with one click. The entire flow takes under 60 seconds. Attendir supports all modern browsers on desktop and mobile. This zero-friction approach is critical for achieving high share rates — every additional step in a sharing flow typically reduces conversion by 20–30%. Attendees can revoke LinkedIn access at any time from their LinkedIn privacy settings.
Can I create campaigns for speakers and sponsors?
Yes. Attendir supports separate campaigns for different audience segments within the same event — attendees, speakers, and sponsors each get their own branded sharing experience. Each campaign type has customizable labels (e.g., "I'm speaking at" instead of "I'm attending"), distinct branding and share messaging, separate tracking and analytics, and independent raffle settings. Speaker campaigns are particularly effective because speakers have larger professional networks and higher LinkedIn engagement rates. A speaker with 5,000+ connections sharing a branded "I'm speaking at [Event]" card generates significantly more visibility than a standard attendee share. Sponsor campaigns let partners promote their presence at your event through branded cards with co-branding options. You can send bulk email invitations to speakers and sponsors directly from the campaign dashboard. All campaign types are included in every plan.
Speaker campaign guide
Privacy & Security
What LinkedIn permissions does Attendir need?
Attendir requests only the minimum LinkedIn permissions necessary to enable sharing. Specifically, Attendir uses two LinkedIn OAuth scopes: (1) openid and profile — to read the attendee's basic profile information (name, headline, profile photo) for personalizing the sharing card, and (2) w_member_social — to create a share post on the attendee's LinkedIn feed. Attendir never accesses the attendee's connections list, private messages, email address (unless voluntarily provided), job history details, or any other sensitive LinkedIn data. All authentication happens through LinkedIn's official OAuth 2.0 flow — Attendir never sees or stores LinkedIn passwords. Attendees can revoke Attendir's access at any time by visiting LinkedIn Settings > Data Privacy > Permitted Services. Attendir is also GDPR-compliant and collects only the data necessary to power sharing campaigns.
Is Attendir GDPR compliant?
Yes. Attendir is built with privacy-first principles and fully complies with GDPR (General Data Protection Regulation). Here's what that means in practice: Attendir collects only the minimum data required to power sharing campaigns — LinkedIn profile name, headline, photo, and optional email address. All OAuth tokens are stored encrypted at rest. Attendir never sells, shares, or monetizes user data with third parties. Attendees can request complete data deletion at any time by contacting support. LinkedIn authentication uses OAuth 2.0 (no passwords are stored). Data processing is limited to the specific purpose of enabling event sharing — no profiling, no advertising, no cross-event tracking without explicit consent. Attendir's infrastructure is hosted on secure, EU-compatible servers. For organizers in the EU, Attendir provides a clear lawful basis for processing (legitimate interest in event promotion) and supports data subject access requests.
Is my attendee data safe with Attendir?
Yes. Attendir takes data security seriously with multiple layers of protection. All data is transmitted over HTTPS/TLS encryption. OAuth tokens for LinkedIn, Eventbrite, Luma, Cvent, and Bizzabo connections are stored encrypted at rest in the database — not in plain text. Attendir uses secure OAuth 2.0 for all third-party authentication, meaning passwords are never stored or transmitted through our servers. Access to your Attendir account is protected by secure session management and optional Google OAuth login. The platform follows the principle of minimal data collection — we store only what's needed to power sharing campaigns and analytics. Your attendee data is never shared with other Attendir customers, sold to third parties, or used for advertising purposes. If you cancel your account, you can request complete deletion of all associated data.
Comparisons & Alternatives
How is Attendir different from Gleanin, Snoball, or InGo?
Attendir differentiates on three axes: price, speed, and LinkedIn focus. On price: Attendir starts at €325/month (billed yearly) with transparent, self-serve billing. Gleanin starts at $459/month, Snoball charges ~$6,500 per managed campaign, and InGo costs $18,000–$36,000/year. On speed: Attendir requires zero onboarding — sign up and launch your first campaign in under 5 minutes. Gleanin and InGo typically require sales calls and weeks of setup. Snoball runs campaigns as a managed service. On LinkedIn focus: Attendir is purpose-built for LinkedIn with branded sharing cards, composite profile images, and per-advocate tracking URLs. Gleanin supports 17+ channels (LinkedIn, Facebook, WhatsApp, email, SMS), which means broader reach but less LinkedIn specialization. InGo has deep LinkedIn integration but at enterprise pricing. Premagic focuses on photo sharing rather than pre-event advocacy.
See detailed comparisons · vs Gleanin · vs Snoball · vs InGo · vs Premagic
What types of events work best with Attendir?
Attendir works best for professional events where attendees are active on LinkedIn. The highest-performing event types include: B2B conferences and industry summits (20–30% share rates, strong professional motivation to share), tech and startup events (tech-savvy attendees, active LinkedIn users), trade shows and expos (exhibitors and sponsors are natural advocates), professional networking events (attendees want to signal their participation), and virtual and hybrid events (25–35% share rates due to immediate digital access). Events with 200+ attendees see the strongest viral effect from peer sharing — with each share reaching 500+ connections, a 500-person conference can generate 50,000+ LinkedIn impressions. Events that don't fit as well: consumer events, purely social gatherings, or events where attendees are not LinkedIn-active.
See all use cases · Read case studies
How does Attendir compare to doing event sharing manually?
Manual event sharing — where you email attendees asking them to share on LinkedIn — typically yields a 2–5% share rate because it requires attendees to craft their own post, find an image, write copy, and remember to do it. Attendir automates the entire flow and increases share rates to 20–30% by removing every friction point: branded cards are pre-designed, share text is pre-written, LinkedIn posting is one-click, and the process is triggered automatically after registration. Here's the time comparison: manually creating share assets, writing email templates, sending follow-ups, and tracking results takes 8–15 hours per event. With Attendir, setup takes under 5 minutes and tracking is automatic. Manual sharing also lacks per-advocate attribution — you can't see which attendees drove registrations. Attendir tracks every share, landing page view, and click with unique tracking URLs per advocate.
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