Event ROI Calculator

Calculate Your Event Marketing ROI

Most event organizers overspend on paid ads. See how LinkedIn peer sharing through Attendir delivers higher-quality registrations at a fraction of the cost.

The paid ads problem

Event organizers routinely spend thousands on LinkedIn and Facebook ads to fill seats. But the economics are brutal: LinkedIn Ads cost €5-12 per click, and only 2-5% of those clicks convert to registrations. That means you are paying €100-600 per registration from paid channels.

For a 500-person event, a paid ads budget of €10,000-50,000 is common — and much of that spend reaches people with no connection to your brand or industry. There is a better way.

€5-12

Cost per click on LinkedIn Ads

2-5%

Click-to-registration conversion rate

€100-600

Cost per registration from paid ads

The Attendir Math

Why peer sharing beats paid ads

50,000

LinkedIn impressions

For a 500-person event at 20% share rate, that is 100 sharers × 500 connections = 50,000 organic impressions from trusted sources — not cold ad placements.

2-6×

Lower cost per registrant

At €990/mo for Unlimited, if 100 attendees share to 500 connections each, that is 50,000 impressions. At a conservative 0.1% conversion, that is 50 registrations at €19.80 each — vs €100-600 from paid ads.

5 min

Setup time

No sales calls, no weeks of onboarding, no integration headaches. Create your branded sharing card and invite attendees in minutes. Compare to enterprise tools →

ROI Calculator

Calculate your savings

Adjust the sliders to match your event. See how Attendir compares to paid ads.

Your event details

200
20%
500
€120

Attendir plan

Test Attendir For Free

Your results

Attendees who share 40
Total LinkedIn impressions 20,000
Estimated registrations 20

Cost per registration with Attendir

€49.50

Cost per registration with paid ads

€120

Monthly savings

€1,410

ROI

2.4×

Estimates use a conservative 0.1% impression-to-registration conversion rate. Actual results vary by event type and audience. Learn more about measuring event ROI →

Event Marketing ROI FAQ

How do you calculate event marketing ROI?
Event marketing ROI compares the cost of acquiring each registration against the revenue or value each registrant brings. With Attendir, divide your monthly plan cost by the number of registrations generated through peer sharing. Organizers typically see 2-6× lower cost per registrant compared to paid LinkedIn Ads, depending on event size and attendee engagement, because peer-shared invitations come from trusted professional connections.
How does LinkedIn peer sharing compare to paid ads for events?
Paid LinkedIn Ads cost €5-12 per click with conversion rates of 2-5%, meaning €100-600 per event registration. Peer sharing through Attendir leverages your attendees' trusted networks. When a colleague shares that they are attending your event, their connections are far more likely to register than if they see a cold ad. The result: higher-quality registrations at a fraction of the cost. Read our LinkedIn event marketing playbook →
What is the average cost per registration for LinkedIn Ads vs peer sharing?
LinkedIn Ads typically cost €100-600 per event registration due to high CPCs and low conversion rates. With Attendir's peer sharing approach, the cost per registration often drops to €15-50 depending on event size and sharing adoption rate. Use the calculator above to see the exact numbers for your event. View Attendir pricing →
How many LinkedIn impressions can I expect from attendee sharing?
The formula is straightforward: number of attendees who share multiplied by their average LinkedIn connections. If 40 out of 200 attendees share (20% rate) and each has 500 connections, that is 20,000 organic LinkedIn impressions from trusted sources — far more valuable than paid ad impressions. Learn how social proof drives registrations →

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