Case Studies

Real Results from Real Events

See how event organizers use Attendir to turn attendees into promoters, driving registrations through LinkedIn peer sharing.

50,000+

LinkedIn impressions generated

Average ROI vs paid ads

20%+

Typical attendee share rates

TED

TEDAI Vienna

Europe's official TED conference on Artificial Intelligence

The Challenge

TEDAI Vienna brings AI decision-makers, builders, and thinkers to the Hofburg palace for three days of signature TED Talks and discovery sessions. The challenge was reaching qualified attendees beyond TED's existing audience. Paid LinkedIn Ads were expensive for such a niche B2B audience, costing over €80 per registration, and generic social media campaigns struggled to convey the exclusivity of an application-only TED conference.

The Solution

TEDAI launched an Attendir campaign that enabled registered attendees to share personalized "I'm attending TEDAI Vienna" cards on LinkedIn. Each card featured the attendee's name overlaid on TEDAI branding, making every share a personal endorsement rather than a corporate advertisement. The cards appeared in the feeds of thousands of AI professionals across Europe.

The Results

24%

Share rate

35,000+

LinkedIn impressions

85

Referral registrations

€18

Cost per registration

"When your attendees are AI leaders with strong LinkedIn networks, every share reaches exactly the right audience. Attendir turned our registered attendees into our most effective marketing channel — at a fraction of what we were paying for LinkedIn Ads."

— TEDAI Vienna organizing team

Before Attendir

€80+ cost per registration via paid LinkedIn Ads. Limited to audiences targeted by demographics alone.

With Attendir

€18 cost per registration via peer sharing. Reached qualified AI professionals through trusted, personal connections.

ROI on Attendir investment: 4.2×

ViennaUP

ViennaUP

Europe's largest decentralized startup festival — 15,000+ participants from 90+ countries

The Challenge

ViennaUP is a city-wide festival spanning multiple venues and events across Vienna, with each event ticketed separately. The team needed a simple, frictionless way for participants to share their attendance across the many decentralized events — without adding complexity to an already sprawling festival format.

The Solution

ViennaUP integrated Attendir across their registration flow, enabling participants to create personalized visuals and share posts about the events they were attending. The quick setup was critical — given the decentralized nature of the festival, the tool needed to be intuitive for multiple event organizers to deploy independently.

The Results

Quick

Setup across multiple events

High

Participant engagement

Significant

LinkedIn visibility boost

"Before we started using Attendir, our team spent considerable time evaluating a range of content-sharing tools and weighing their features. None offered exactly what we needed: a simple, efficient solution that eliminated friction for event attendees who wanted to share about their participation."

"That's exactly what Attendir delivers, which is why we quickly became fans. The setup is not only quick and intuitive, but the tool also makes it exceptionally easy for participants to create personalized visuals and posts — significantly boosting the event's visibility."

"On top of that, the Attendir team is quick to respond and incredibly supportive. Overall, it's been a great experience, and we're excited to keep using it."

— ViennaUP team

Common Questions

What types of events work best with attendee advocacy?
Attendee advocacy works best for B2B conferences, industry summits, startup festivals, and professional meetups where attendees have strong LinkedIn networks. Events with 100-5,000 attendees typically see the highest share rates because the audience is professionally motivated to share their participation.
How quickly do results appear after launching a campaign?
Most event organizers see shares within the first 24 hours of launching their campaign. As more attendees register and receive sharing prompts, impressions compound over the weeks leading up to the event. The biggest spikes typically happen during early-bird registration periods and in the final week before the event.
What share rates are typical?
Share rates typically range from 15-30% of registered attendees, depending on the event type, audience engagement, and how prominently the sharing prompt is integrated into the registration flow. B2B tech conferences tend to see higher share rates because attendees actively want to signal their participation.
How does this compare to paid LinkedIn Ads?
Attendee advocacy through Attendir typically delivers a cost per registration of €15-50, compared to €50-200+ for paid LinkedIn Ads. Peer-shared content also generates higher trust and engagement because it comes from real people in the viewer's network, not from an ad account.

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