Last updated: May 15, 2026

Attendir for event marketing managers

Hit your registration targets without burning the LinkedIn Ads budget. Attendir adds a second acquisition channel on top of your existing email and paid stack — branded sharing cards, automated invitations, raffle incentives, and a per-event ROI report that proves attendee promotion outperforms paid acquisition.

Start Your Free Trial See Pricing

What event marketing managers actually own

An event marketing manager owns planning, promotion, and measurement of a B2B company’s events portfolio. The role spans audience strategy, agenda design, registration goals, channel mix, on-site execution, and post-event reporting. In a typical B2B SaaS org of 200+ people, event marketing managers report to the head of demand gen or VP marketing and carry an annual registration quota across 4–12 events per year.

The role is measured on registrations hit vs target, cost per registration, attendance rate, and a post-event pipeline-influence number that lands two quarters after the event. Attendir attacks the first three numbers directly — more registrations, lower cost, and a better attendee experience that lifts attendance.

The three structural problems every event marketing manager has

Paid acquisition is brutal

LinkedIn Ads cost €8–15 per click and €25–50 per qualified registration in 2026. For a 500-attendee event with 60% paid mix, that's €7,500–15,000 just to fill seats — before content, venue, or sponsors.

Email reach is collapsing

B2B email open rates dropped 25–35% since 2022 thanks to Apple Mail Privacy Protection and stricter spam filters. Your owned email list does less work every quarter, and broadcast LinkedIn posts hit under 5% of followers.

No second channel

Most event marketing managers run on two channels (paid + email). When one underperforms, registrations slip. There is no third source of attributable, low-cost registrations on the channel mix.

Attendir is the third channel

Attendee promotion is the only channel that gets cheaper as your event grows. Paid scales linearly with budget; email scales with list size; attendee sharing scales with attendee count, which is the same number you’re already targeting. Every additional attendee is a marginal-cost-zero acquisition channel.

Branded sharing cards in 60 seconds

Upload your event branding once. Attendir auto-generates a sharing card for every registrant with their LinkedIn photo and your event details. One click to post — no design dependency, no Canva, no waiting.

Automated invitations from your registration platform

Connect Eventbrite, Luma, Cvent, or Bizzabo. Every new registrant automatically gets a share invitation email. Zero manual outreach.

Per-event ROI dashboard

See attendee-sourced registrations side-by-side with paid and email. Cost per lead, CTR, conversion rate — all in one dashboard. Pull a one-click executive-ready report at event close.

A/B test campaign formulas

Run multiple campaign variants per event — different card designs, copy lines, raffle structures. Per-variant analytics show what actually drives shares so you compound learning across the events portfolio.

Multi-event campaigns for portfolios

Run series-level campaigns across user conferences, regional summits, and webinars. Roll-up reporting at the portfolio level for the quarterly demand-gen review.

Cost-per-registration, head to head

For a typical 500-attendee B2B SaaS event, Attendir delivers attendee-sourced registrations at a fraction of LinkedIn Ads cost. Numbers below assume 40% share rate, 500 avg connections per attendee, 0.3% CTR, and 8% landing-page conversion.

Channel	Avg cost / registration	Scales with
LinkedIn Ads	€25–50	Ad budget
Owned email	€3–8 (allocated)	List size, declining
Attendir (attendee sharing)	€2–5	Attendee count

Frequently Asked Questions

What does an event marketing manager do?

An event marketing manager owns the planning, promotion, and measurement of a B2B company's events portfolio. The role spans audience strategy, agenda design, registration goals, channel mix, on-site execution, and post-event reporting. In a typical B2B SaaS org of 200+ people, event marketing managers report to the head of demand gen or VP marketing and carry an annual registration quota across 4–12 events.

How do event marketing managers use Attendir?

Event marketing managers use Attendir to add a second, cheaper acquisition channel on top of LinkedIn Ads and email. Every registered attendee gets a branded sharing card to post; their network sees the event; new registrations come in at €2–5 cost per lead vs €25–50 on LinkedIn Ads. Per-event ROI reports compare attendee-sourced vs paid-sourced registrations side-by-side.

What's the typical registration target for a B2B event?

Common 2026 benchmarks: a regional B2B SaaS conference targets 300–500 attendees, a flagship user conference 1,000–3,000, a partner summit 100–250, an executive dinner 12–20, and a webinar series 200–800 per session. Registration-to-attendance ratios run 65–75% for paid, 50–65% for free, and 35–45% for webinars.

How much does Attendir cost compared to LinkedIn Ads?

Attendir starts at €390/month (Lite) or €990/month (Unlimited) — both with annual discounts and a 7-day free trial. For a single 500-attendee event, that's the equivalent of 15–40 LinkedIn Ads-acquired registrations. Most event marketing managers see Attendir-sourced registrations pay back the subscription within the first event.

Can I A/B test sharing campaigns?

Yes. Attendir lets you run multiple campaigns per event with different card designs, copy variants, and incentive structures (e.g., raffle vs no raffle). Per-campaign analytics show share rate, click-through, and registration conversion — so you can iterate the formula across events.

Add a third acquisition channel to your next event

Set up your first attendee advocacy campaign in under 5 minutes. No credit card, no sales calls.

Start Your Free Trial