Best Event Marketing Platforms in 2026

Bizzabo is an enterprise event experience operating system founded in 2012 in Tel Aviv. It provides a true platform experience: branded registration, email marketing, mobile event app, on-site badge printing, sponsor management, networking tools, session management, and advanced analytics are all built into one unified product. Bizzabo has raised over $250 million in funding and serves thousands of enterprise clients including HubSpot, Gainsight, and ZoomInfo. They reported $43.9 million in revenue and were named a Gartner Leader for event technology.

What sets Bizzabo apart as a platform (rather than just software) is the depth of integration between its modules. Registration data flows directly into marketing automation, which connects to networking features, which feeds into post-event analytics. Enterprise teams can run their entire event portfolio from a single dashboard without switching between tools. The platform supports in-person, virtual, and hybrid events with equal depth.

Pricing: Custom enterprise pricing only. Typical contracts range from $15,000–$50,000+/year depending on event volume and modules. No self-serve tier. Requires a sales demo and annual commitment to get started.

• ✓ True end-to-end platform: registration, marketing, networking, analytics in one system
• ✓ Mobile event app with networking, agenda, and live polling built in
• ✓ Strong enterprise integrations (Salesforce, HubSpot, Marketo, Slack)
• ✓ Advanced ROI reporting and attribution for stakeholders

• ✗ Enterprise pricing only — not accessible for small organizers or SMBs
• ✗ Complex onboarding — requires dedicated training and implementation time
• ✗ No built-in attendee advocacy or social sharing campaign features

Best for: Enterprise marketing teams running 10+ events per year who need a unified platform for the entire event lifecycle. Not suited for small events or teams without a dedicated events budget.

See integration: Attendir + Bizzabo integration →

Cvent is the most established enterprise event technology company, founded in 1999. Their platform is the broadest in the market: venue sourcing (Cvent Supplier Network), registration, email marketing, attendee engagement, mobile event app, on-site logistics, badge printing, session tracking, and post-event analytics. Cvent's $700 million acquisition portfolio now includes Goldcast, ON24, Splash, and Prismm, making it the largest event technology ecosystem available. The Cvent Supplier Network alone connects organizers to 300,000+ venues globally.

Cvent ranks #2 rather than #1 because its platform, while broader, is less modern and harder to adopt than Bizzabo. Implementation timelines run weeks to months, and the user interface reflects its 25-year history. However, for Fortune 500 event teams managing large-scale conferences, trade shows, and corporate meetings across multiple regions, Cvent's depth and scale remain unmatched. Their CventIQ analytics suite provides the most granular event ROI data in the market.

Pricing: Custom enterprise pricing only. Typical contracts start at $20,000–$100,000+/year. Multi-year agreements are standard. No self-serve or SMB tier available. Pricing depends on event volume, modules, and attendee counts.

• ✓ Broadest feature set in event tech: venue sourcing through post-event analytics
• ✓ Cvent Supplier Network with 300,000+ venues for RFP management
• ✓ 30,000+ organizations worldwide — proven at enterprise scale
• ✓ Acquisition portfolio (Goldcast, ON24, Splash) creates a complete ecosystem

• ✗ Very expensive — $20,000+ annual minimum is typical
• ✗ Steep learning curve with complex implementation (weeks to months)
• ✗ Legacy interface feels dated compared to newer platforms like Bizzabo
• ✗ No attendee advocacy or social sharing features built in

Best for: Large enterprise event teams with dedicated budgets running conferences, trade shows, and corporate meetings at scale. The go-to platform when you need venue sourcing and event management in one system.

See integration: Attendir + Cvent integration →

Eventbrite is the market leader in self-serve event ticketing and marketing. Founded in 2006 and previously publicly traded (sold to Bending Spoons for $500 million in 2024), the platform processes billions in gross ticket sales annually. Eventbrite qualifies as a platform because it handles the full event lifecycle: event page creation, ticketing, email marketing, social promotion, on-site check-in, and post-event analytics. Their marketplace provides organic discovery, with millions of event-seekers browsing monthly.

Eventbrite ranks #3 on this platforms list because while it offers platform-level breadth, its individual modules lack the depth of enterprise-focused platforms like Bizzabo and Cvent. The email marketing is basic compared to dedicated tools, analytics are limited, and there is no networking or sponsor management. However, for the vast majority of event organizers who need a reliable, proven platform without enterprise pricing, Eventbrite is the default choice.

Pricing: Free for free events. For paid events: 3.7% + $1.79 per ticket (Flex plan). Pro plan adds custom branding and Facebook Ads integration. No monthly subscription required — you only pay when you sell tickets.

• ✓ Largest event marketplace with built-in organic discovery
• ✓ Pay-per-ticket model with no upfront monthly fees
• ✓ Full toolkit: ticketing, email, social promotion, mobile check-in app
• ✓ Extensive API and 200+ integrations (Zapier, Mailchimp, Salesforce)

• ✗ Per-ticket fees add up significantly for high-volume events
• ✗ Limited customization — event pages follow Eventbrite templates
• ✗ No attendee advocacy, networking features, or sponsor management

Best for: Event organizers of all sizes who need a proven, reliable platform for ticketing and promotion without enterprise pricing. The best starting point for teams new to event marketing platforms.

See integration: Attendir + Eventbrite integration →

Attendir is a self-serve attendee advocacy platform launched in 2025. It fills the gap that every other platform on this list leaves open: getting attendees to actively promote your event on LinkedIn. Organizers create branded sharing campaigns, and attendees post personalized sharing cards to their LinkedIn networks in one click. Unlike Bizzabo and Cvent which focus on registration and logistics, Attendir focuses entirely on the promotion layer — turning every registered attendee into a distribution channel.

Attendir ranks #4 because it provides deep platform capabilities in its focused area (campaign creation, advocate management, impression tracking, analytics dashboard) and integrates natively with the other platforms on this list. It works alongside Eventbrite, Bizzabo, Cvent, and Luma, so campaigns launch in under 5 minutes without manual attendee imports. The platform includes speaker and sponsor campaign templates, bulk email invites, and an embeddable sharing widget.

Pricing: €390/month (Lite) or €990/month (Unlimited). 7-day free trial, no credit card required. Month-to-month billing. See full pricing.

• ✓ Purpose-built for LinkedIn event promotion with branded sharing cards
• ✓ Under 5-minute setup — fully self-serve, no onboarding calls needed
• ✓ Native integrations: Eventbrite, Luma, Cvent, Bizzabo
• ✓ Per-advocate tracking with impression and click analytics
• ✓ Speaker and sponsor campaign templates included

• ✗ LinkedIn-only sharing (no Facebook, Twitter, or WhatsApp yet)
• ✗ Newer product (launched 2025) with a smaller brand footprint
• ✗ Does not handle ticketing or registration — complements existing platforms

Best for: B2B event organizers who want attendees to actively promote their events on LinkedIn. The ideal addition to any event marketing platform stack when you need attendee-driven promotion.

Hopin launched in 2019 and became the fastest-growing startup in Europe during the pandemic, raising over $1 billion in funding. It was acquired by RingCentral and now operates as RingCentral Events. The platform provides a complete virtual event experience: virtual stages, breakout sessions, 1:1 networking, expo booths, and registration — all within a single browser-based environment. It supports hybrid events by combining a virtual venue with in-person streaming and check-in tools.

Hopin ranks #5 because while it remains the best platform for virtual and hybrid events, the post-pandemic shift back to in-person events has reduced demand for virtual-first platforms. The RingCentral acquisition also introduced uncertainty about long-term product direction. However, for organizations that run primarily virtual or hybrid conferences, Hopin still provides the most complete platform experience without requiring third-party streaming or video tools.

Pricing: From $99/month (Starter, up to 100 registrants). Business plans start at $499/month. Enterprise pricing is custom. Free plan available for events with up to 100 registrants and basic features.

• ✓ Purpose-built for virtual and hybrid events with built-in streaming
• ✓ 1:1 networking, breakout rooms, and expo booths included natively
• ✓ No downloads required — fully browser-based for attendees
• ✓ Affordable entry point compared to enterprise platforms

• ✗ Company underwent significant downsizing after RingCentral acquisition
• ✗ Less suited for purely in-person events
• ✗ Virtual event fatigue has reduced demand for online-only experiences
• ✗ No attendee advocacy or social sharing campaign features

Best for: Organizations running virtual or hybrid conferences, webinars, and summits who need an all-in-one virtual venue platform. Not ideal for in-person-only event teams.

Splash was founded in 2012 in New York as a design-forward event marketing platform. It differentiates by offering highly customizable, on-brand event pages and registration experiences that match corporate design standards. Splash was acquired by Cvent as part of their $700 million acquisition spree, giving it access to Cvent's enterprise infrastructure while maintaining its focus on brand-first experiences. Enterprise clients include Salesforce, Spotify, and Uber.

Splash ranks #6 because while it provides a strong platform for branded in-person events, its acquisition by Cvent raises questions about long-term product independence. The platform lacks virtual event capabilities and does not offer a self-serve pricing tier. However, for enterprise marketing teams where brand consistency across events is non-negotiable, Splash remains the strongest option for pixel-perfect event pages and brand governance.

Pricing: Custom pricing only. No public pricing page. Requires a sales demo. Typical enterprise contracts range from $15,000–$40,000+/year depending on event volume and brand compliance features.

• ✓ Best-in-class design customization for branded event pages
• ✓ Brand compliance and template governance for enterprise teams
• ✓ Strong in-person event focus with check-in and on-site tools
• ✓ Part of Cvent ecosystem for broader event management needs

• ✗ Enterprise pricing only — no self-serve tier for smaller teams
• ✗ Acquired by Cvent — product direction may shift toward Cvent ecosystem
• ✗ Limited virtual event capabilities compared to Hopin or Bizzabo
• ✗ No attendee advocacy or social sharing features

Best for: Brand-conscious enterprise marketing teams running high-profile in-person events who need pixel-perfect event pages and brand compliance across their organization.

Luma (lu.ma) launched in 2020 and has become the default event platform for the tech and startup ecosystem. Its clean, minimal design makes it easy to create event pages in minutes. Luma handles registration, automatic calendar invites, attendee communication, and recurring event series. It is particularly popular for meetups, community events, and intimate gatherings where simplicity and speed matter more than enterprise features.

Luma ranks #7 not because it is a poor platform, but because it deliberately limits its scope. It provides a focused, minimal platform experience rather than a full-suite ecosystem. There is no marketing automation, sponsor management, advanced analytics, or CRM integrations. However, for the majority of community-driven events where you need a free, beautiful event page that works in under 5 minutes, Luma is the clear winner.

Pricing: Free for basic event pages with unlimited events and attendees. Plus plan at $59/month adds custom branding, analytics, and priority support. No per-ticket fees on the free plan for free events.

• ✓ Completely free to start with no attendee limits
• ✓ Beautiful, minimal design that works out of the box
• ✓ Automatic calendar invites and attendee communication built in
• ✓ Recurring event series support for community meetups

• ✗ Limited customization — simple templates only
• ✗ No marketing automation, sponsor management, or advanced analytics
• ✗ Not designed for enterprise-scale events (1,000+ attendees)
• ✗ No attendee advocacy or social sharing campaign features

Best for: Community organizers, startup founders, and tech meetup hosts who want a free, clean event page platform with zero friction. Not suited for enterprise conferences or complex multi-track events.

See integration: Attendir + Luma integration →