Best Event Marketing Software in 2026

Eventbrite is the market leader in self-serve event ticketing and marketing. Founded in 2006 and publicly traded (NYSE: EB), the platform processes billions in gross ticket sales annually. Eventbrite handles the full event lifecycle: event page creation, ticketing, email marketing, social promotion, on-site check-in, and post-event analytics. Their marketplace also provides organic discovery, with millions of event-seekers browsing the platform monthly.

Pricing: Free for free events. For paid events: 3.7% + $1.79 per ticket (Flex plan). Pro plan adds features like custom branding and Facebook Ads integration. No monthly subscription required — you only pay when you sell tickets.

• ✓ Largest event marketplace with built-in organic discovery
• ✓ Pay-per-ticket model — no upfront monthly fees
• ✓ Complete toolkit: ticketing, email, social promotion, check-in app
• ✓ Extensive API and 200+ integrations (Zapier, Mailchimp, Salesforce)

• ✗ Per-ticket fees add up for high-volume events
• ✗ Limited customization — event pages follow Eventbrite templates
• ✗ No attendee advocacy or social sharing campaign features

Best for: Event organizers of all sizes who need a proven, reliable ticketing and promotion platform. Not suited for teams that need attendee advocacy or enterprise-level event management.

See integration: Attendir + Eventbrite integration →

Bizzabo is an enterprise event experience platform founded in 2012 in Tel Aviv. It provides an end-to-end solution for in-person, virtual, and hybrid events: branded registration pages, email marketing, mobile event app, on-site badge printing, sponsor management, networking tools, and advanced analytics. Bizzabo has raised over $250 million in funding and serves thousands of enterprise clients worldwide. G2 rates them 4.4/5 with strong marks for ease of use.

Pricing: Custom enterprise pricing only. Typical contracts range from $15,000–$50,000+/year depending on event volume. No self-serve tier. Requires a sales demo to get started.

• ✓ Full event lifecycle management (registration through post-event analytics)
• ✓ Mobile event app with networking, agenda, and live polling
• ✓ Strong enterprise integrations (Salesforce, HubSpot, Marketo)
• ✓ Advanced analytics and ROI reporting for stakeholders

• ✗ Enterprise pricing only — out of reach for small organizers
• ✗ Complex setup requiring onboarding and training
• ✗ No built-in attendee advocacy or social sharing campaigns

Best for: Enterprise marketing teams running 10+ events per year who need a unified platform for registration, content, networking, and analytics. Not suited for small events or teams without a dedicated events budget.

See integration: Attendir + Bizzabo integration →

Hopin launched in 2019 and grew rapidly during the pandemic, raising over $1 billion in funding. It was acquired by RingCentral and now operates as RingCentral Events. The platform provides virtual event stages, breakout sessions, 1:1 networking, expo booths, and registration — all within a single browser-based experience. It supports hybrid events by combining a virtual venue with in-person streaming and check-in tools.

Pricing: From $99/month (Starter, up to 100 registrants). Business plans start at $499/month. Enterprise pricing is custom. Free plan available for events with up to 100 registrants and basic features.

• ✓ Purpose-built for virtual and hybrid events with built-in streaming
• ✓ 1:1 networking, breakout rooms, and expo booths included
• ✓ No downloads required — fully browser-based for attendees

• ✗ Company underwent significant downsizing after RingCentral acquisition
• ✗ Less suited for purely in-person events
• ✗ Virtual event fatigue has reduced demand for online-only events

Best for: Organizations running virtual or hybrid conferences, webinars, and summits who need an all-in-one virtual venue. Not ideal for in-person-only events.

Attendir is a self-serve attendee advocacy platform launched in 2025. It fills the gap that ticketing and event management platforms leave open: getting attendees to actively promote your event on LinkedIn. Organizers create branded sharing campaigns, and attendees post personalized sharing cards to their LinkedIn networks in one click. Native integrations with Eventbrite, Luma, Cvent, and Bizzabo mean campaigns launch in under 5 minutes without manual attendee imports.

Pricing: €390/month (Lite) or €990/month (Unlimited). 7-day free trial, no credit card required. Month-to-month billing. See full pricing.

• ✓ Purpose-built for LinkedIn event promotion with branded sharing cards
• ✓ Under 5-minute setup — fully self-serve, no onboarding calls
• ✓ Native integrations: Eventbrite, Luma, Cvent, Bizzabo
• ✓ Per-advocate tracking with impression and click analytics

• ✗ LinkedIn-only sharing (no Facebook, Twitter, or WhatsApp yet)
• ✗ Newer product (launched 2025) with a smaller brand footprint
• ✗ Does not handle ticketing or registration — complements existing platforms

Best for: B2B event organizers who want attendees to actively promote their events on LinkedIn. Works alongside any ticketing platform (Eventbrite, Luma, Cvent, Bizzabo).

Cvent is the most established enterprise event technology company, founded in 1999 and now part of a $700 million acquisition portfolio that includes Goldcast, ON24, Splash, and Prismm. Their platform handles everything from venue sourcing (Cvent Supplier Network) to registration, marketing automation, attendee engagement, and post-event analytics. Cvent is the default choice for Fortune 500 event teams managing large-scale conferences, trade shows, and corporate meetings.

Pricing: Custom enterprise pricing only. Typical contracts start at $20,000–$100,000+/year. Multi-year agreements are common. No self-serve or SMB tier available.

• ✓ Most comprehensive enterprise event platform (venue sourcing through analytics)
• ✓ Cvent Supplier Network for venue sourcing and RFP management
• ✓ 30,000+ organizations worldwide — proven enterprise scale

• ✗ Very expensive — $20,000+ annual minimum typical
• ✗ Steep learning curve and complex implementation (weeks to months)
• ✗ No attendee advocacy or social sharing features built in

Best for: Large enterprise event teams with dedicated budgets running conferences, trade shows, and corporate meetings at scale. Overkill for small or mid-size events.

See integration: Attendir + Cvent integration →

Splash was founded in 2012 in New York as a design-forward event marketing platform. It differentiates by offering highly customizable, on-brand event pages and registration experiences that match corporate design standards. Splash was acquired by Cvent as part of their $700 million acquisition spree, giving it access to Cvent's enterprise infrastructure while maintaining its focus on brand-first experiences. Clients include companies like Salesforce, Spotify, and Uber.

Pricing: Custom pricing only. No public pricing page. Requires a sales demo. Typical enterprise contracts range from $15,000–$40,000+/year.

• ✓ Best-in-class design customization for branded event pages
• ✓ Brand compliance and template governance for enterprise teams
• ✓ Strong in-person event focus with check-in and on-site tools

• ✗ Enterprise pricing only — no self-serve tier
• ✗ Now part of Cvent — product direction may shift toward Cvent ecosystem
• ✗ Limited virtual event capabilities compared to Hopin or Bizzabo

Best for: Brand-conscious marketing teams running high-profile in-person events who need pixel-perfect event pages and brand compliance across their organization.

Luma (lu.ma) launched in 2020 and has become the default event platform for the tech and startup ecosystem. Its clean, minimal design makes it easy to create event pages in minutes. Luma handles registration, automatic calendar invites, attendee communication, and recurring event series. It is particularly popular for meetups, community events, and intimate gatherings where simplicity matters more than enterprise features.

Pricing: Free for basic event pages with unlimited events and attendees. Plus plan at $59/month adds custom branding, analytics, and priority support. No per-ticket fees on the free plan for free events.

• ✓ Completely free to start with no attendee limits
• ✓ Beautiful, minimal design that works out of the box
• ✓ Automatic calendar invites and attendee communication

• ✗ Limited customization — simple templates only
• ✗ No marketing automation, sponsor management, or advanced analytics
• ✗ Not designed for enterprise-scale events (1,000+ attendees)

Best for: Community organizers, startup founders, and tech meetup hosts who want a free, clean event page with zero friction. Not suited for enterprise conferences or paid ticketed events.

See integration: Attendir + Luma integration →